Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.
The complicated algorithms of search engines may appear at first glance to be impenetrable. The engines themselves provide little insight into how to achieve better results or garner more traffic. What information on optimization and best practices that the engines themselves do provide is listed below:
Googlers recommend the following to get better rankings in their search engine:
* Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as cloaking.
* Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
* Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your title elements and ALT attributes are descriptive and accurate.
* Use keywords to create descriptive, human friendly URLs. Provide one version of a URL to reach a document, using 301 redirects or the rel=''canonical'' element to address duplicate content. Bing engineers at Microsoft recommend the following to get better rankings in their search engine:
* Ensure a clean, keyword rich URL structure is in place
* Create keyword-rich content based on research to match what users are searching for. Produce fresh content regularly.
* Donít put the text that you want indexed inside images. For example, if you want your company name or address to be indexed, make sure it is not displayed inside a company logo.